Thursday, February 16, 2012

Types of Philadelphia Logo Design


Even if you’re still a start-up, your business will certainly grow in successful brand recognition with a well-designed logo. Get some tips on how to create the perfect logo based on the three types of Philadelphia logo design.

A logo is a distinct graphic image that serves as a powerful representation of names and brands. Most companies and organizations use a logo as their trademark, primarily because it leaves a lengthier impact on the
audience’s memory.  

The basic types of Philadelphia logo design

1. Symbol Logos

A sophisticated symbol logo can open a door that leads to endless possibilities.

A symbol logo uses a symbol, an image or a shape.  This graphic representation creates a powerful impact on how your brand is perceived in the eyes of your audience.  It is also a great way to reinvent an old idea. Symbol logos are capable of conveying the image that you want your brand or name to be associated with.

For instance, sports teams generally use shields and crests and usually with these mere symbols, they’re often associated with tradition, aristocracy or knighthood. Similarly, animals are popularly used in logo design which conveys different messages depending on the animals used. This shows how powerful symbols are.

Symbol logos are best for:

·         A clean and simple solution for a growing company.

·          A company that has established a universal presence, a graphic symbol is an easy solution to reinforce your trademark.

·         A company that has already gained a high level of brand recognition.

2. Text Logos

A text logo can speak a thousand words for your name or brand.

Text can turn into images depending on the type font used. Different typefaces convey different impressions on the audience. Using a script font allows you to convey elegance and authority, a slanted font usually conveys movement or quick service and a thick font often conveys strength and power.

Though oftentimes a challenging task, but making it a primary concern to carefully choose the right font and text effects will certainly bring a huge impact.

Text logos are best for:

·         A company with an absolutely unique business name.

·         A company that offers multiple product lines that are hard to describe in a symbol or image.

·         A company with a business name that consists of many words.

·         Text logos are timeless, as long as you have unique texts that best describe about who you are, your text logo won’t likely be outgrown.

3. Symbol and Text Logos

A symbol and text logo briefly tells your story in a very subtle way.

This combination of logo design can either be integrated together, or the symbol on top of the text or the other way around.  Choosing the right combination logo will make your name or brand absolutely unique since it is easier to have it copyrighted. Play around with creative symbols and text and you’ll come up with a great logo that will make you unique and easily remembered.

Combination logos are best for:

·         Companies that are just starting out seeking for brand recognition.

·         Since a symbol can best speak of your services, combining it with your company name increases your recognition.

·         Companies and organizations can easily protect and copyright a combination logo.

Whether you choose a symbol, text or a combination logo, these Philadelphia logo design types can certainly guide you in designing the right one that will truly represent your company.
Philadelphia logo design for small and growing businesses, companies, and organizations. Contact Roja, LLC, logo design company, at (267) 888-7652 for more information and pricing.

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