Philadelphia Logo Design Guidelines for the Perfect Logo

Your logo will appear on everything that involves your business - from your letterhead to your website to your ads. Therefore, your logo needs to create an impact to be kept in the memory of your audience. The following Philadelphia Logo Design Guidelines can help you design the perfect logo.

1. Your logo should be consistent with your image.

Your choice of logo should be influenced by the type of industry where you belong. If you’re a legal or educational institution, you may want to select a conservative color such as maroon and navy blue. On the other hand, if you are a computer company, you may want colors that project a state-of-the-art look and feel.

2. Your logo should represent your company in a unique and recognizable way.

Whether you’re selling a product or service, your logo should be clear enough to be easily recognized.

Every time people see your logo, you want them to associate your logo design with you or your brand alone. Of course, you don’t want it to be associated with your competitor. Keep in mind that your logo should relate to your line of business. It should represent a unique characteristic or an advantage that makes your company different.

3.  Make your logo scalable.

Besides being visually pleasing, your logo should look good on small and large sizes in different mediums.

Just follow the business card/billboard rule and you’ll never go wrong on your logo’s scalability. Once you’ve decided on a logo design, make it available in essential file formats - JPG and GIF for your website and EPS for printing purposes.

To ensure your logo remains scalable while maintaining sharpness and resolution, make sure to put in vector file formats such as AI, SWF, EPS, and CDR.  Vector-based images are also editable which gives graphic designers the freedom in design and illustration.

4. Make it simple.

You’ll likely have resize problems with logos that contain too much detail. Simple and clean logos are often recognized quickly than overly detailed ones.  Strong lines and letters have better effects than thin ones. Simpler logos are easier to reduce, enlarge and recolor for various purposes.

5.  Make it graphically balanced.

The color, shape and line density, all are essential elements for your logo’s graphic appeal. Your logo’s appearance should be pleasing to the eye. Also, make your logo presentable by conforming to the design trends.

6. Try it in one-color printing.

If your logo looks good in black and white, it will likely look good in any color. A well-designed logo should be visually pleasing when printed in any color.

7. Utilize fewer color combinations.

Logos with more than 2 colors can significantly add to your printing costs. Utilizing fewer colors can help you spend less when you need to print your logo in different mediums.

8. Mind your logo’s typeface

Besides making it recognizable, the style or design or your logo’s font should be available to most logo design systems. Different typefaces convey different impressions on your audience.

A script font conveys elegance and authority, a slanted font usually conveys movement and a thick font often conveys strength and power. Select the typeface that best display your organization’s qualities and don’t forget to consider adding some effects to make it visually appealing.

9.  Include a killer tagline or slogan.

A killer tagline should speak of what your business is all about. It can tremendously support your actual or abstract logo in communicating your name or brand well.

10.  Avoid group effort in logo design.

Although brainstorming of ideas is good in any planning and designing project, but the actual logo design will likely be more fruitful without involving a crowd. While a creative group effort in logo design can greatly expedite your project, it can also lead to conflict of ego and principle which could result to delays in coming up with a decision.

In addition to these Philadelphia logo design guidelines, creating the perfect logo should also be based on your business goals, the size of your business, the level of your brand recognition, your business name, the length of your business’ existence among other factors. If you need help in professionally creating the right logo, contact a logo design company.

Get a Custom Philadelphia Logo Design. Contact Roja, LLC, logo design company, at (267) 888-7652 for more information and pricing.